artsVest™ brings year-long training to arts organizations and matching funds to North Bay’s cultural economy

(North Bay, ON – January 26th, 2017) Business for the Arts, Canada’s only national charitable organization that strengthens arts and culture in Canada by building partnerships between the private and cultural sectors, announced today that its artsVest program is returning to North Bay. With funding support from the Ontario Trillium Foundation and the Government of Canada, $30,000 in matching funds will be delivered to local arts organizations. The program will also receive local municipal support from The City of North Bay. 

artsVest is Business for the Arts’ national flagship program that works directly with small to mid-sized arts organizations, equipping them with in-depth training, tools and mentorship relationships. These components are thoughtfully created to build sustainable partnerships between arts and businesses and to spark sponsorship opportunities. As an added incentive, artsVest participants can apply for matching grants - for every one dollar raised in sponsorship, Business for the Arts will match it with another dollar - doubling their sponsorship opportunity.

"Business for the Arts is thrilled to be bringing the artsVest program back to North Bay," says Aida Aydinyan, Vice President of Business for the Arts. "The generous funding and support from the Ontario Trillium Foundation, the Government of Canada and the City of North Bay speaks volumes to the importance and power of building relationships between the sectors. We look forward to seeing the incredible impact these arts organizations and businesses will have in the City over the next year."

“There is a vibrant arts community within North Bay that helps to enliven and enrich the city’s cultural and social fabric, and cultivate the creative economy,” said Mayor Al McDonald. “This partnership will help us continue to grow and nurture participation in the arts to sustain and foster future growth.”

A ‘Sponsorship 101’ workshop followed by a program launch will take place on February 23rd, 2017. For details on this event, more on the program and how to apply, visit

artsVest saw a successful cycle in its pilot year in North Bay in 2012 where 5 arts organizations created 20 business partnerships. Matching funds of over $37,000 generated over $98,000 in private sector sponsorships and resulted in an investment impact of over $135,000 to North Bay’s cultural economy.

artsVest also operates in four other Ontario communities in addition to Saskatchewan, Alberta, Toronto, Nova Scotia and British Columbia. Since the national expansion of the program in 2011, a total of 2,874 partnerships have been created between arts and businesses across Canada.


About Business for the Arts

Founded in 1974, Business for the Arts is Canada’s only national charitable organization of business members who support the arts. Our vision is to inspire Canada’s business community to partner with the arts to ensure a thriving cultural sector. We connect, educate and invest to bridge the gap between business and the arts. For more information, visit Visit for information about artsVest.