New Strategy Spotlights North Bay Success Stories
NORTH BAY, ON – The inspiring success stories of eight immigrants who chose to make North Bay their home are being highlighted as part of a new and innovative marketing strategy unveiled today.
Spearheaded by Invest North Bay Development Corporation (INBAY), the marketing strategy targets two distinct audience groups, immigrant investors and those seeking to escape the gridlock and congestion of the GTA.
“This is an innovative and leading edge approach that’s not been undertaken before,” said INBAY President George Burton. “Our overall objective is to recruit individuals and businesses seeking investment opportunities.”
The strategy is being implemented by TWG Communications of North Bay and is based on detailed research conducted by Environics Analytics, Canada’s premier research organization.
Detailed statistical data from tens of thousands of data sources will be used to pinpoint North Bay’s highest potential targets in the GTA.
The unique stories of eight immigrant investors who have achieved success in North Bay will be a cornerstone of the strategy, helping to convey through unscripted video interviews how the community is welcoming and full of opportunities for investors.
“In 2002 I moved to North Bay and North Bay has been a city of opportunity for me”, said Dr. Paul Sidhu. “You will have more time for yourself, you will do better here then you will do in a big city. I am proud to be a part of this initative.”
The strategy, which will be implemented over the course of the next two years, includes branding and a dedicated website. More videos will be added as the strategy is rolled out and there will be an online list of available commercial opportunities. ‘Opportunity Ambassadors’ will deal directly with potential investors and new residents.
INBAY’s marketing initiative will also be complimented by the Federal Government’s Rural and Northern Immigration Pilot in North Bay, which has received more than 1,500 applications for 100 first-year spots.
“This is another example of how we are working to grow North Bay and attract new investment,” said Mayor Al McDonald. “We know we have to grow our city. The alternative to growth is decline and we cannot afford that.”